EVERYONE HAS A PLAN ‘TIL THEY GET PUNCHED IN THE MOUTH

in TheGo

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Everything you write in your business plan is going to change the moment you put your product in front of your potential customers.

You’ll spend months writing a plan that will get thrown out the moment you launch. All the money you spent will run down the drain because you built your business on assumptions instead of feedback from customers.

Build. Learn. Repeat.

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